We are committed to understanding the pulse of the business community through our Business Confidence Survey. This survey captures the sentiment and expectations of businesses regarding the economic environment, providing valuable insights for decision-making and strategic planning. Here is how we ensure the reliability and relevance of our survey data:


Survey Design and Distribution

Our survey includes a balanced mix of quantitative and qualitative questions, designed to capture comprehensive insights across various business dimensions. We target a representative sample of the business population, considering factors like industry, size, and location, and distribute the survey through multiple channels to maximize engagement and response rates.


Data Collection and Analysis

Responses are collected over a specific timeframe and processed using robust data entry and validation techniques to ensure accuracy. We employ descriptive statistics to summarize the data and conduct trend and comparative analyses to uncover patterns across different business demographics. Additionally, we utilize correlation analyses to explore relationships between key business confidence indicators and other variables.


Qualitative Insights

For qualitative responses, we apply thematic coding to identify prevalent trends and sentiments, integrating these findings with quantitative data for a richer analysis. This integrated approach helps us understand not just the statistics but the stories behind the numbers.


Visualization and Reporting

We present our findings through clear, compelling visualizations and an interactive dashboard that allows stakeholders to explore the data intuitively. A comprehensive report summarizing our methodologies, key findings, implications, and actionable recommendations is also made available to participants and stakeholders.


Continuous Improvement

Feedback is solicited post-survey to refine our methodology and enhance the survey’s effectiveness in future iterations. This iterative process ensures our methodology remains cutting-edge and maximally informative for all stakeholders involved.

  • The International Trade Council serves government trade and investment agencies, industry associations, chambers of commerce, and corporations involved in international trade.

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  • Why a business confidence survey?

    Monitoring business confidence levels is important as it is a key barometer and a leading indicator of business conditions and the overall health of the economy.

    By tracking changes in business confidence, policymakers and investors can make informed decisions and take actions to promote economic stability and growth.
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